MERCHANDISING
Merchandising is first and foremost the meeting of the set and its casting, in other words a place and the purpose it houses, either temporarily or permanently: an exhibition, the collection of a commercial brand, a collective societal place, such as a live show, more than a staging, it is a scenario. The way things are presented depends on the perception of the one who discovers and looks at them.
The Assortment: whether it is found at a local producer, chosen from the catalog of a renowned manufacturer or whether it is to be published, the Product is selected with discernment to build a collection.
The Visual merchandising: highlighting what you have to show, exposing in the middle what is best to sell and placing in the back what you have most precious to share.
The Artistic Direction: true spring of creation, it is both the one on which the development of the project is based and the one who, through its levers, will forge the image of the one who carries the project.